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ARMASTUS began in 2024 with a simple idea - create clothing that feels honest, playful, and unmistakably connected to London. The city’s mix of creativity, unpredictability, and edge shaped the way this brand started - not through trends, but through feeling.

I wanted pieces that look good without trying too hard, that hold up in real life, and that carry a bit of character. Every item is made with care, considered details, and materials chosen to last. Nothing forced, nothing overdesigned, just wearable, everyday style that subtly speaks.